http://www.tobidot.com/portfolio daily 0.75 2025-04-24 http://www.tobidot.com/portfolio/double-up-for-cardiac-care monthly 0.5 2025-04-24 https://images.squarespace-cdn.com/content/v1/55b7a75de4b03a55b6844a1b/ae5961ee-0c39-4241-bf36-0f35b142e0a3/1%2B1.jpg Portfolio - Double Up for Cardiac Care - Make it stand out Mockup created for spec campaign. http://www.tobidot.com/portfolio/mercury monthly 0.5 2025-04-03 https://images.squarespace-cdn.com/content/v1/55b7a75de4b03a55b6844a1b/1743693720833-1AJ7Z0LAVF9MGPVTGYC4/Mercury+Ad+Campaign_1.jpg Portfolio - Banking at the Speed of Startups - Build something amazing The headline and visual speak to the founder’s drive to turn obstacles into opportunities. The body copy speaks to the core benefits of the Mercury banking platform. https://images.squarespace-cdn.com/content/v1/55b7a75de4b03a55b6844a1b/1743692908041-8JYK9CO40N3CMD7ER07N/Mercury+Ad+Campaign__2.jpg Portfolio - Banking at the Speed of Startups - Fuse light into something amazing Successful companies know how to combine individual and disparate components into a cohesive whole. Mercury offers founders a unique platform tailored to founders, from mentorship to fundraising opportunities to powerful workflow applications. https://images.squarespace-cdn.com/content/v1/55b7a75de4b03a55b6844a1b/1743693822690-W5WXHMSGG6BFY4YYJ71C/Mercury+Ad+Campaign_3.jpg Portfolio - Banking at the Speed of Startups - Success at your pace While founders aren’t afraid of hard work, they definitely suffer from burnout. Having a banking platform integrated into their business operations allows for a little breathing time. This visual pays homage to Mercury’s own tea ritual. https://images.squarespace-cdn.com/content/v1/55b7a75de4b03a55b6844a1b/1743693828620-5VW7PZQ9XIHF4G8CHR2X/Mercury+Ad+Campaign_4.jpg Portfolio - Banking at the Speed of Startups - Defy expectations Mercury supports founders and innovative companies of all types and sizes, providing the financial tools to knock down barriers. http://www.tobidot.com/portfolio/tobidot-relaunch-campaign monthly 0.5 2025-04-03 https://images.squarespace-cdn.com/content/v1/55b7a75de4b03a55b6844a1b/29b1a4c9-0f88-4aa3-8be8-d24e206c375f/tobidot+%28holiday+inn%29.jpg Portfolio - tobidot (re)launch campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55b7a75de4b03a55b6844a1b/1743622065865-EQ5CHQJQD74PQQYWIE12/tobidot+%28macintosh%29.jpg Portfolio - tobidot (re)launch campaign - Make it stand out My relaunch ad, staying as close as possible to the fonts, tonality, word count, and layout of the original. Homepage image on the screen with a bit of transparency to show a hint of the original “hello.” The inline image of the random nerds borrowed from a random website. https://images.squarespace-cdn.com/content/v1/55b7a75de4b03a55b6844a1b/6db448cf-ecf8-45cb-80b2-edd521679b53/Holidex+ad.jpg Portfolio - tobidot (re)launch campaign - Holidex Ad I want to be the one who developed the name Holidex. Brilliant. Art Directors rejoice! Finally room for some green space. https://images.squarespace-cdn.com/content/v1/55b7a75de4b03a55b6844a1b/1815ae74-f3d5-449d-b5ce-4ecb40b74cd2/Leading+Edge+computers.jpg Portfolio - tobidot (re)launch campaign - Leading Edge PC ad Cobwebs? Check. Glowing disk drives? Check. Extra-narrow column of hard to read copy with 103 hyphens? CHECK! https://images.squarespace-cdn.com/content/v1/55b7a75de4b03a55b6844a1b/c198da3b-4df5-47d0-9b37-89b8c5907e46/Penpad+320+Ad.jpg Portfolio - tobidot (re)launch campaign - Original Penpad ad I bet the copywriter wanted to say “Or is it a whole lot more” but it wouldn’t fit. https://images.squarespace-cdn.com/content/v1/55b7a75de4b03a55b6844a1b/1743622061687-D3AJCZSK838QGXI1Z16W/tobidot+%28leading+edge%29.jpg Portfolio - tobidot (re)launch campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55b7a75de4b03a55b6844a1b/7d4653c5-ae1a-4bf3-84cf-62a8d8e8de7f/tobidot+%28pencept%29.jpg Portfolio - tobidot (re)launch campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55b7a75de4b03a55b6844a1b/a80f9d14-1dd1-4209-914a-3fca5764f5f6/AppleMacintoshForTheRestOfUs.jpg Portfolio - tobidot (re)launch campaign - Original Macintosh print ad. Note the use of the phrase, “In the olden days…” in the leadoff spot with a group shot of “Some particularly bright engineers.” That’s some self-effacing copywriting I can get behind. 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