Banking at the Speed of Startups

Mercury is a fintech, offering banking services to startups since 2019. Recently they layered some new capabilities, giving its business customers the ability to pay bills, invoice customers, and reimburse employees, all packaged into a fully integrated workflow. Additionally, the company hosts its Mercury Raise support program for founders, offering expert mentorship, fundraising help, and resources.

This spec campaign, presented as a series of double-page spreads, focused each ad on a unique feature of the company, the platform, or the founders’ support program. The strategy focused on identifying unique attributes shared by startup founders, drawing the connections back to Mercury’s unique offerings.

Build something amazing

The headline and visual speak to the founder’s drive to turn obstacles into opportunities. The body copy speaks to the core benefits of the Mercury banking platform.

Fuse light into something amazing

Successful companies know how to combine individual and disparate components into a cohesive whole. Mercury offers founders a unique platform tailored to founders, from mentorship to fundraising opportunities to powerful workflow applications.

Success at your pace

While founders aren’t afraid of hard work, they definitely suffer from burnout. Having a banking platform integrated into their business operations allows for a little breathing time. This visual pays homage to Mercury’s own tea ritual.

Defy expectations

Mercury supports founders and innovative companies of all types and sizes, providing the financial tools to knock down barriers.