Tobias Sallewsky 4/21/25 Tobias Sallewsky 4/21/25

Double Up for Cardiac Care

As a spec project, this concept modifies an existing announcement from Trillium Health Partners and modifies it to maximize impact. The creation of a spec video ad extends the concept further.

Tobias Sallewsky 4/3/25 Tobias Sallewsky 4/3/25

Banking at the Speed of Startups

This spec campaign focused each ad on a unique feature of Mercury, a fintech servicing startups and ecommerce companies. The strategy focused on identifying unique personality attributes shared by startup founders, drawing connections back to Mercury’s unique offerings.

Tobias Sallewsky 4/2/25 Tobias Sallewsky 4/2/25

tobidot (re)launch campaign

Last year I rebooted the site with a new design and updated content to better showcase my marketing consultancy capabilities. To promote my relaunch, I chose to ~~ripoff~~ pay homage to vintage computing ads from the 1980s, starting with a classic Macintosh print ad.

Tobias Sallewsky 11/20/24 Tobias Sallewsky 11/20/24

Press for EveningFest Event in Meaford

From time to time, I am seen in public. Sometimes I even speak or lead meetings. This time I helped out with Meaford Downtown’s EveningFest celebrations, acting as emcee for the evening. Here’s a report from the Meaford Independent.

Image credit: Rosalind Russell and Cary Grant in “His Girl Friday” (1940). New York Public Library.

Tobias Sallewsky 7/24/24 Tobias Sallewsky 7/24/24

Branding

From a nonprofit farm sanctuary to an international financial security firm to a european-inspired cosmetics company to a US insurance company, see some branding samples.

Tobias Sallewsky 7/8/24 Tobias Sallewsky 7/8/24

Meaford Downtown Launch Press

While press releases may not be the most… exciting of items, they are still an extremely important component of local community engagement. This article was picked up by The Meaford Independent, and The Owen Sound Sun Times among others.

Image credit: Rosalind Russell and Cary Grant in “His Girl Friday” (1940). New York Public Library.

Tobias Sallewsky 2/1/24 Tobias Sallewsky 2/1/24

Home Staging Trends

Web page written for a home staging client in Los Angeles, developed with SEO priorities in mind and was used as a springboard for a comprehensive digital marketing campaign to kick off 2024.

Tobias Sallewsky 7/29/23 Tobias Sallewsky 7/29/23

Tristan’s Story

SNAP is a program to help kids who may be on the way to interacting with criminal justice or shown signs of aggressive behaviour.

Tobias Sallewsky 7/7/23 Tobias Sallewsky 7/7/23

Deer in the Headlight

Many motorcyclists severely overestimate their capabilities, getting away with it 99.9% of the time. It’s that 0.1% that kills them.

Tobias Sallewsky 4/10/23 Tobias Sallewsky 4/10/23

Paper or… Paper

A throwback direct response campaign from the heady days of 2001 for the Daily Bread Food Bank.

Tobias Sallewsky 4/7/23 Tobias Sallewsky 4/7/23

Without the Bread

This was the 2nd phase of the food bank’s Out Of Home campaign and it contains one of my favourite headlines.

Tobias Sallewsky 4/2/23 Tobias Sallewsky 4/2/23

Breakfast Lunch Dinner

How does the ongoing anxiety of food insecurity manifest among those in need? And how can you help?

Tobias Sallewsky 3/25/23 Tobias Sallewsky 3/25/23

A Lean Office is a Happy Office

During my time as a VP of Marketing, I regularly wrote on subjects relevant to the legal industry. This is an article on the core principles of LEAN manufacturing and how they apply to the modern law firm.